How to Audit your Website: An SEO Beginners Guide
- 1 Why your website might need an audit?
- 2 What is the best way to conduct a website audit?
- 3 Choosing an audit tool for your website
- 4 Enter your site’s URL into the audit tool of your choice
- 5 Identify your website’s technical errors
- 6 What are the actual SEO issues that may arise?
- 7 Assessing your website’s content
- 8 Your website’s design and overall user experience should be taken into consideration during an audit
- 9 Related
Having your own website, especially if you are using it for business purposes, means taking time to focus on SEO efforts. Let’s be honest – it doesn’t matter just how optimized you consider your website to be. There is always space to further improve things SEO-wise. So how does one learn about the issues and downsides that can be worked on? Your first step towards maximizing your SEO efforts should be to audit your website. Is there a simple way for beginners to do this? Let’s dive into this particular topic.
Why your website might need an audit?
If there’s anything that should be improved about your site from an SEO point of view. These issues may include slow page speed or duplicate content and broken links. It can also include any technical SEO issues that may be visible. Basically, anything that prevents traffic and conversions that your website should have should be revised through a thorough audit. It simply identifies the problems. Needless to say, this type of audit should be performed on a regular basis – doing it only once is not enough. If you are not seeing the amount of traffic you would like to see on your site, the first step you should take is to audit your website. Don’t let sites with lower user experience levels get higher rankings! A well-performed and thorough audit can help you boost your website’s rankings and thus get more leads and visitors.
What is the best way to conduct a website audit?
As a beginner, you might want to avoid doing a manual audit of your website. Especially if your site is large and older. Even though manual part of work must still be present if you wish to perform an effective audit, using an audit tool will make things much easier for you. And sometimes, it’s practically necessary. There are several different tools you can choose from.
Choosing an audit tool for your website
If you choose to pay for a premium SEO tool, you should have no issues. Most of them are user-friendly, precise, and thorough. Try to remember a very important fact – there is a major difference between a free and a paid audit tool. If we look at both their reliability and their capability. No doubt about it – choosing to use a premium tool will most definitely pay off.
And what is it that you can do once you start using an SEO audit tool?
- If there are any technical issues with your website, this tool will detect them in no time.
- Your SEO issues can be both on-site and off-site. A premium SEO audit tool will detect both kinds.
- Broken internal and external links will no longer be an issue.
- You’ll find an SEO audit tool as a useful way to track down your weak or duplicated content. Find weak or duplicate content.
Clearly, the best manner in which you should audit your website is by putting an SEO tool into good use. If you are unsure about the best tool for you, there is a rather simple way to address this problem. All you should do is sign up for one of the free trials for these tools and then decide which of these platforms suits your requirements best.
Steps after installing a premium SEO audit tool
After you have completed your audit tool installation, here are the steps to take:
Enter your site’s URL into the audit tool of your choice
Once you have picked a suitable SEO audit tool, enter your website URL into the auditor. Naturally, each tool has its own way of displaying the results after it finishes crawling your site. You will be given a report on all the issues your website might have.
Identify your website’s technical errors
Whether or not you want to perfect your site’s SEO, fixing possible technical issues is a task that should be on top of your list of priorities. They do indeed detrimentally affect SEO. However, even if we push this aside – you still need a well-functioning website that offers a user-friendly experience. Technical issues do not belong in this picture. So, keep in mind – regular site audits are an absolute must if you want your online presence to offer a quality experience to people visiting your website. What are the technical errors that might pop up during an audit?
- Broken links and images
- Mobile experience issues
- Crawl errors
- XML sitemap issues
- HTTPS status problems
Do your best to fix these, especially if your website represents your company. If you want to further organize your business and boost your productivity, hiring web developers to help you out might just be the wisest choice.
What are the actual SEO issues that may arise?
So, what issues could be expected to arise after you decide to audit your website? As a beginner, you may want to prepare for the long list of the aforementioned. The most common ones are:
- If you have title tags or meta descriptions that are either missing or duplicate; too short or too long – this issue will be detected.
- H2, H3, H4 headings that are missing.
- Absence of schema.org microdata.
- Presence or absence or duplicate image title text or alt text.
- Absence of Google Analytics code.
Once your auditor has finished inspecting the website, it will suggest the issues you should fix. Do your best to address every single one of these issues – no matter how insignificant they may seem. All of these matter to your website’s SEO. When it comes to targeting the right keywords, there are tools that can point out possible issues, such as targeting the same keywords on multiple pages. Just as code issues are best handled by a professional web developer, make sure you contact an SEO expert if your website turns out to have too many SEO problems for you to tackle on your own.
Assessing your website’s content
When it comes to SEO, even as a beginner, you must be well aware by now that high-quality content can make a huge difference. This is where your audit should get thorough. Duplicate or shallow content; pages that are not ranking for any keywords – these are the types of issues you want to avoid and fix as soon as possible. Well-written content will do wonders for your website’s SEO. So as soon as the audit is done, make sure you address every single content issue that comes up.
Your website’s design and overall user experience should be taken into consideration during an audit
SEO audit means more than mere content analysis. The design and UX are also issues to address when it comes to improving your website. These are the features that determine the relationship between your site and its visitors. How long do your website’s visitors stick around and do they turn into customers? Are there ways to improve some of the design features and make your website’s UX really stand out?
After an audit tool is done checking, is will most likely create a type of digital report, but also some basic guidelines on how to address the problems. This way, you’ll find it easier to keep track of the issues you’ve fixed, but also the ones that are yet to be handled.