If you want Google to notice your website, you must have SEO friendly content on your pages. Alt-text: opened laptop with Google search page on the screen.
Nowadays, marketing budgets can be very limiting and tight. Therefore, you need to find inexpensive solutions to attract some new business your way. The answer to your problem is writing SEO friendly content for your website. Not only will you keep your old devotees, but you will also attract new visitors. Getting down the basic SEO techniques is not easy, but once you master them you will feel very comfortable using them. Most importantly, the results will follow.
Why is SEO friendly content important for your website?
In the past, you have heard people say you must have a website for your business if you want to be competitive. However, times have changed and just having a website will not cut it. Your website must have high rankings if you want eyeballs on your pages. What does that even mean? Well, what you want is for your website to appear on the first page of every search done in any sort of search engine. After all, what is the point of having a website if potential clients and customers cannot find it? So, let’s see what you can do to make Google love your website.
Use statistics to follow your website’s progress. Alt-text: statistics and diagrams on a laptop.
Techniques for producing SEO friendly content
Coming up with high-quality content does not mean that you can just throw around a few keywords. Keywords are of course important, but the whole process is much more complex than that. That is exactly why we decided to share the most important techniques that every writer must know. Even if you aren’t a business owner, these skills can open the door to a new profession. Perhaps, you can dabble in freelancing.
Always use subheadings and headings
For starters, they will make the content easier to read. Consequently, people that read it will be more likely to share the content with others. Also, every search engine has a little robot that creeps onto your pages and assesses them. Subheadings will provide more insight into what your content is about and because of it the search engine will have a much better idea of what your content represents. In addition to that, it will help search engines calculate your keyword saturation. Thus, if you want to appear on the first pages of Google or any other search engine, don’t leave out the subheadings and headings.
If you cannot manage writing content on your own, you can always hire professionals to do that for you. Alt-text: SEO written on white blocks.
Bust your SEO ranking by adding links
The number of links you input in your content is very important. SEO friendly content cannot exist without links driving your visitors to other pages of your website. However, those are not the only links that you should be using. Internal links are great, and it will give your visitor a broader perspective of what your website has to offer. On the other hand, you also need to add a few external links to your content. Keep in mind, the better the links, the better the ranking. This goes for both your internal and external links.
Length of articles matters to SEO rankings
In the past, articles were short and sweet. Thus, content on pages was posted more often. Today, this standard has changed and short content doesn’t carry great value anymore. What your website needs are longer articles that still have high quality. Even though the length is greater, it cannot be poorly written, because the quality of the content will suffer. Accordingly, so will your website’s ranking and that is the last thing you want to happen.
It is called a keyword for a reason
The key phrase is truly key to getting your content located by prospective visitors. We recommend first figuring out what will your keyword be and then writing your content. If you do it the other way around, you might end up wasting precious time. When you know your keyword in advance, you are much more likely to use it properly in your content. Not only do you need to mention it a specific number of times, but they also must have correct positioning. When writing SEO friendly content do your best to use your keyword in the title, headings, and subheadings, meta description, ALT tag, etc. Of course, there is a catch. It isn’t good to overuse the keyword. Like we said, writing SEO friendly content doesn’t come easy. Especially in the beginning.
Online marketing is a great way to advance your business without the need to invest a lot of money into your marketing techniques. Alt-text: online marketing strategy presented on a tablet.
Choose the right images for your content
Research has proven that website visitors are more inclined to purchase something or stay on a website if that site is aesthetically pleasing. Well, what better way to beautify your site than by adding high-quality photos. Do not forget to mention your keywords in your descriptions of pictures and in the ALT tag. Also, do not forget that size does matter. If the photos are too big, the download time of the page will extend, and it is very likely that you will lose a valuable visitor. Make the pictures small enough for a fast download but big enough so they can be enjoyed by your visitors. Having high quality and right size pictures as part of your SEO friendly content is a good choice for your SEO rankings.
Make sure your content can be shared
First, you want people to find your pages as easy as possible. Second, you want them to love the content. If they love the content, it is very likely they will want to share it. Give your visitors the option to do so by adding share buttons to your website. There are websites that can help you with this. Try using ShareThis and AddThis.
No matter what industry you are a part of, SEO friendly content can help you advance your business. We shared the most important techniques, but keep in mind that the quality of the written content trumps everything else. If this component is missing, the rest will not make much of a difference. Therefore, focus on making your content high quality, relevant to your business and attractive to your readers. Once you master this marketing technique, there is a great chance that your business will skyrocket.